NI2CE network effects in a voluntary adoption paradigm
Convincing users to move to NI2CE messenger and move away from the tools they are used to working with remains an issue. I would like to share my thoughts and discuss how other organisations where the use of Matrix messengers is optional deal with this.
NI2CE is a messenger solution that we deployed for NATO users to provide a safer and more private alternative for the widespread use of Whatsapp and Signal. The use of NI2CE is optional as users need to install it on a personal device for mobile use.
I had hoped that reaching a critical mass of users would increase adoption and lead to a quick growth of users. This has not materialized unfortunately.
In this talk, I would like to show how we tried to convince users to migrate and would like to get the points of view of other organisations that might deal with this.
Jeroen Franssen is a project manager in the Innovation Branch in Allied Command Transformation. He leads the rapid integration and deployment team.